Chomsky on the "many-to-many model of communications" (quote only)

Has the Internet Changed the Propaganda Model? - Center for Media and Democracy

Chomsky on the "many-to-many model of communications" (quote only)

These were the technologies and political forces that defined the media when Manufacturing Consent was written. In 1988, cable and satellite television had only recently emerged as important media and were only briefly mentioned in the text of the book, while the internet was not mentioned at all.

A many-to-many model of communications

Today, in place of "broadcasting" we hear increasingly of "narrowcasting." Rather than a single mass audience consuming the same broadcast information, we have multiple audiences, interests, and information channels. The emergence of new communications media challenge the propaganda/broadcast model by increasing the number of channels through which information reaches the public, and also by lowering the costs of entry to previously-excluded voices. On the internet in particular, blogging, virally-distributed email and collaboratively-written wikis have changed the traditional distinction between "broadcaster" and "audience." Instead of relying on "one-to-many" broadcasts, people can now get information through "one-to-one" and "many-to-many" systems in which they themselves choose and create their own media from diverse sources.